MeetDejbox, a French food transport startup that tries to maintain some distance from busy cities in enlighten to accommodate of us that surely favor a brand original lunch option. The corporate is a food transport startup that designs its bear meals, works with assorted companies to prepare dinner them, sell them and ship them.
“Corporate headquarters are extra and extra most incessantly some distance from metropolis centers. But what about lunch alternate choices for those areas?” co-founder and co-CEO Vincent Dupied told me.
Answering this set up a question to creates logistical challenges extra than the leisure. It’s laborious to quilt extensive areas which would possibly well also very smartly be unfold out all around busy cities, equivalent to Paris, Lille and Lyon. And Dejbox has made some radical choices that position them except for smartly-identified companies, equivalent to Deliveroo, Uber Eats and even Frichti.
Every transport particular person drives a truck with 100 to 150 meals. This capability, they’ll ship extra than one offices at some stage in one urge. It blueprint that prospects can’t suitable enlighten one thing and web it half-hour later.
They wish to entire their enlighten sooner than 10:30am or 11am to web it for lunch time. And naturally, chances are you’ll also enlighten extra than one days in strategy in the occasion you don’t are making an strive to imagine lunch for the remainder of the week.
In the case of sales, Dejbox tries to trouble the most promising companies to pitch them the service. After that, extra than one workers most incessantly enlighten from Dejbox each day. It blueprint that transport persons lift extra than one meals and roam away them in the kitchen or on the reception desk.
“Our transport persons are a chunk like mail carriers, they’ve the equivalent itinerary each day and their bear purchasers,” Dupied acknowledged.
That’s why Dejbox wants to empower its transport crew as mighty as capability. They’re all paunchy-time workers and they net monthly reports telling them how mighty income they’ve generated for the corporate.
This combination of low customer acquisition label, low unit economics and high lifetime fee has been working smartly.Partechfirst noticed them on the rupture of 2015 and invested a exiguous $560,000 seed round (€500,000). Dejbox used to be handiest handing over 80 meals per day in the Lille dwelling aid then.
The startup swiftly expanded to Paris and Lyon with the categorical same point of curiosity on corporate headquarters in dull areas. In March 2017, Dejbox raised a $2.3 million Sequence A round (€2 million) from Partech andJump Ventures. The corporate launched in Bordeaux a pair of months later.
And the corporate is terribly clear by metrics. In some unspecified time in the future of the main ~18 months, the startup generated $1.4 million in income, $4.5 million in 2017 and $11.3 million in 2018 (€1.2 million, €4 million and €10 million respectively).
This year, the corporate plans to generate $22.5 million in income (€20 million) and start two original cities — Nantes and Grenoble. Dejbox now delivers 10,000 individuals each day.